Len Edgerly

I’m looking out this window and its twin, about four hours after I took advantage of first light to snap the photo above. It’s a classic beach day here at Ocean Park, Maine: 75 degrees, sunlight dancing on the sea, lots of folks playing in the orderly waves.  So why am I inside, you might [...]

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I’ve been wanting to write that headline ever since I read David Meerman Scott’s bit about the power of negative headlines. In World Wide Rave (click here for Kindle version) he writes, “I think what people are really saying when they vote with their mouse by clicking on negative headlines is that they crave authenticity.”  [...]

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